5 Ways to Make Content Count on Facebook

Facebook plays a huge, integral role in driving website traffic. So it makes sense that publishers and brands spend significant amounts of money to pay for the distribution of their content within Facebook, particularly since organic traffic has been throttled back substantially. From these campaigns, they primarily seek to build awareness, drive recurring website traffic and spur social engagement.

Yet as they map these key objectives to results, savvy marketers are realizing they can expand far beyond top-of-the-funnel metrics. With the proliferation of data available today, there are new and innovative ways for marketers to laser-focus their approach.