5 Ways Nonprofit Organizations Can Get More Out of Their Social Media

It’s the 21st century, so it’s no surprise that a recent report showed 93 percent of nonprofits are on at least one social-media channel. What is surprising: Only 20 percent consider social media to be a particularly valuable tool. Getting on social media is easy; leveraging it is a whole different story.

But organizations that dismiss social media as a detouring side street rather than a main thoroughfare to fundraising are actually missing out on an opportunity to further engage supporters, build new giver relationships and tell stories about how donations are utilized.