5 Ways to Spice Up Your Direct Mail Marketing

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the following statistics: 66 percent of direct mail is opened, 82 percent of direct mail is read for a minute or more, 56 percent of consumers who responded to direct mail went online or visited the physical store, 62 percent of consumers who responded to direct mail in the past three months made a purchase, and over 84 percent reported that personalization made them more likely to open a direct mail piece.

For the last 25 years, I have seen many changes in direct mail, from the "send it to everyone" phase to the current hyper-targeted mailers. Direct mail continues to be a great marketing channel. If your direct mail response rate is not as high as you'd like it to be, consider these five ways to spice your next direct mail campaign.