5 Ways Technology Can Help Your Nonprofit Do More Good

The way people give is constantly changing. People may care about your cause, but it doesn't mean they will donate. So what drives them?

According to "The Science Behind Why People Give Money to Charity," it takes multiple actions to drive someone to give. The first action, simply asking, is one we take for granted. People are more likely to give when asked. Also, in today's hyper-connected world, giving is increasingly becoming peer-driven. People give because they are influenced by others. Finally, giving is addictive. Those who have donated or volunteered in the past are more likely to...