5 Ways to Make Your Nonprofit Marketing More Effective in 2016

As a nonprofit, the best gift you can give your cause this holiday season is keeping up with marketing trends for the upcoming year. An updated marketing strategy is an effective one that will benefit your organization for years to come.

Here are five ways to make your nonprofit marketing more effective in 2016:

1. Be present. Even in the age of social media and smartphones, face-to-face meetings are still the most effective way to market your nonprofit. When surveyed about the effectiveness of marketing strategies, nonprofits gave in-person events a 77 percent rating.

2. Be transparent. Release financial and social impact reports so your donors know how their contributions are making a difference–be as specific as you can be.