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Your nonprofit can have the most amazing website on the planet, but if nobody can find you, it’s just going to sit there to the sound of crickets. It’s true. You’ll get no visitors, no engagement, no action. That’s why it’s vital to use SEO best practices and optimize the content on your website for search engines.
Don’t worry; I’m not going to suggest you go spend thousands on an SEO expert. For the great majority of nonprofits, that’s not necessary. There are several things that you and your staff can do that don’t take much time or effort.
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