5 Ways to 'Own' a Movement

Advances in technology and the emergence of social media tools make it more possible than ever for social movements and causes to quickly spread far and wide (to go "viral" in the parlance of the moment). But how do you take a cause and transform it from an idea into something with universal appeal?

In the past, the concept of organizing, fundraising and building a movement was focused on individuals "belonging" to a cause. In the 21st century, however, a successful movement isn't owned by an organization or single entity; it's owned by the people who compose the movement itself.