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Starting out on social media can be a scary proposition for many nonprofits.
Horror stories abound—staff members going "rogue" and posting inappropriate Facebook photos, volunteers tweeting too much information and LinkedIn group members leaving negative comments. (I’m sure we all heard the story about the American Red Cross and the #gettngslizzerd slip up!)
With all the fearmongering and bad news being reported on the destructive use of social media and other online tools, it is no wonder that some nonprofits are wary of jumping into the social media pool.
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