5 Words or Phrases That Can Cause Donors to Cringe

Words have the power to inspire. They also have the power to alienate. Words can touch us, or they can fall flat. In my previous post, I shared seven words that, when used together, can earn you the respect, trust and appreciation of prospects and donors. I now want to share my list of planned-giving and major-giving related words and phrases that, at times, make me cringe: planned giving, bequest, philanthropy, generous and please RSVP.