6 Fundamentals of a Smashing Fundraising Campaign

Here are six fundamentals of a smashing fundraising campaign: 1. Figure out your target audience. 2. One size does not fit all. 3. Craft your messages and tailor them keeping your audience in mind. 4. Determine who is making your case — not whom the actual ask is coming from (though that matters a lot too), but whose story are you telling? 5. Create an overarching "identity" for your campaign. 6. Map out your campaign on a timeline.