6 Steps to the Perfect Ask

Fundraising always comes down to asking, doesn’t it? “The Ask” is something we study, prep for, script, dream about, love and and sometimes avoid. Here are the six steps that will lead to a "yes" every time you ask: 1. Identify the right prospect to approach. 2. Get to know your prospective donor. 3. Make it a conversation. 4. Make your ask into an exciting opportunity. 5. After you ask, sit quietly and shut up. 6. An ask is not an ask without follow-up.