6 Surprising Direct Mail Stats

After countless “deaths” and “resurrections," direct mail is still alive and kicking. For many businesses and nonprofit organizations, traditional mail remains an integral part of their marketing strategy. And that’s probably not going to change anytime soon.

While the total number of direct mail pieces sent out each year has steadily declined over the past decade, there’s still great marketing opportunity with direct mail. Especially as organizations continually learn to better create and target mailings to speak to the individual.

In today’s post, we’ll explore the current state of direct mail by looking at some interesting and eye-opening figures and findings from the 2015 DMA Statistical Fact Book.