6 Tips to Ensure Your E-mails Are Read (and Enjoyed)

E-mail is one of the most effective ways to communicate with supporters. But if your e-mails aren’t reaching inboxes, aren’t sparking interest with a thoughtful subject line or are too generic, there’s a chance your supporters won’t read them at all. Below are a few tips to help you personalize messages and refine your delivery strategy so that your e-mails are read (and enjoyed).