6 Uses of Beacon Technology for Nonprofits

Large businesses, service companies, and retail stores have begun to adopt Bluetooth beacon technology. A beacon is a small sensor that senses when a smartphone or other device is within a certain range. Targeting marketing and sales can benefit from this technology by sending real-time, geo-located offers and information.

The folks at Chicago 501(c)3 Lumity have shared a blog post to help us understand how nonprofit organizations can also use this technology. Here are six uses for beacons during nonprofit events, seminars, workshops and conferences:

1. In-event navigation. You can use Bluetooth beacon technology to help your attendees find the check-in table or...