6 Ways to Get Dumped by Your Donors

Have you been dumped by your donors? If you feel as if your fundraising is an uphill trudge, you're probably right. That's because you might be depending on acquiring a lot of new donors and neglecting those you already have. Despite the emphasis on acquiring donors, many charities saw a loss of 107 donors for every 100 gained.

How did fundraisers and charities do that? It wasn't that hard. Here are the rules: Ignore attrition, under-communicate, over-ask, give bad customer service, settle for passive donor commitment and be fickle.