6 Ways to Influence Donors With Brain Science

As social-media platforms seem to keep changing at an exponential rate, there is one thing that you can count on to remain the same for at least the next thousand years: People will always make decisions based on emotion and justify those decisions with reason. Here are six ways brain science can increase fundraising results, get more volunteers, and change behaviors: Tell them what the Jones' gave. Leverage the halo effect. show them how far they have to go. Let them see the impact. Swap out stats for stories. Ask them to promise.