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You don’t need a single new donor to raise more money. Given that the cost to acquire a new donor is often $1, or more, for every $1 raised, finding a new donor does not even help most organizations with short-term mission fulfillment. So, how can you raise significantly more money for mission fulfillment without acquiring new donors? Here are just six ideas: 1. Ask for more. 2. Send a second-gift appeal. 3. Recruit monthly donors. 4. Get a challenge grant. 5. Retain donors. 6. Ask for planned gifts.
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