6 Winning Types of Year-End Stories Nonprofits Need to Tell

Creating a year-end campaign is like telling an epic tale:

• There’s a beginning, middle and end to the story.
• There’s a noble protagonist.
• There’s something monumental that stands to be gained (or lost).

Nonprofits use many techniques to engage audiences in their campaigns throughout the year, but successful year-end campaigning requires a unique type of storytelling. Your nonprofit’s year-end story is special because it aims to both summarize your progress over the last year and set expectations for what’s to come in the future. Your task is to find the strongest threads from recent events or activities and weave them together into a patchwork of ideas and perspectives that ultimately inspires supporters to give.