7 Easy Ways to Repurpose Your Content

Repurposing is an essential part of a manageable communications plan, because it allows you to get more mileage out of your writing, while reinforcing your key messages with your readers. Here are seven easy ways to repurpose your content: 1. make short pieces longer; 2. make long pieces shorter; 3. change the lead; 4. round it up; 5. integrate the comments; 6. add your opinion; 7. recast it.