7 Email Marketing Trends You Can’t Ignore Today

There was a time when email was enough. Remember the Sony Walkman and how you felt complete with it? Email was like that: it was all we needed for our professional and personal relationships online. But unlike the Walkman that was doomed by technology, email kept its mojo. And in the world of marketing strategies, email refuses to be ignored.

Marketers should keep sending consumers emails. A survey by Acxiom revealed that 73 percent of respondents still prefer receiving emails from companies and businesses rather than private messages, direct mail, text message or a combination of channels.