7 Marketing Resolutions for Every Nonprofit Communications Plan

If you’re like most nonprofit communicators, you have a list of specific goals for 2014. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates. But whatever your goals are, make sure they cover these seven resolutions for 2014: 1. Write it down. 2. Practice split-testing. 3. Maximize secondary actions. 4. See beyond the dollars. 5. Be useful. 6. Take risks. 7. Test and measure.