7 Predictions for Email Marketing in 2016

The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a matter of rolling them out and riding the wave from here until January.

But what about January? And the rest of the whole year? If you could look into a crystal ball and see what will happen in 2016, you might not necessarily pick a topic like email marketing to get answers for. But you might not even have to.

Email marketing is headed in several fairly predictable directions. Sometimes these changes are collected under a term like “Email 2.0." Sometimes they’re the result of shifts in the Internet overall, like the rise of mobile usage.