7 Secrets for Crafting Subject Lines That Drive Opens

Creating an email is like conducting a mad science experiment: You put in a little of this and add a little of that to produce something unique.

The process can be as maddening. Evolving from concept to creation can involve multiple minds to make the visual presentation come together. Plus, there are so many best practices to be mindful of and complications to take into account in terms of making the email render correctly across all platforms and devices. While these intricacies can be mind-numbingly boring to some, for us email marketers, the struggle is real.

However, the struggle is pointless unless we convince recipients to open that beautiful work of art—making the subject line and teaser text the most important components of your email creative.