7 Steps to Motivating the Actions You Need (Case Study)

Fundraising consultant Nancy Schwartz shares seven steps to take to motivate your network to take the actions you need

1. Abstraction is deadly. Be concrete and specific.
2. Feature a single individual, rather than a group or - far worse - daunting stats that seem absolutely insurmountable.
3. Focus on a positive story - with specifics - of someone whose life is improved as a result of your organization's work!