7 Things You Need to Know About 2013 Online Donors

Here’s what you need to know about your online donors — and what you can do about it now! 1. Most online gifts will come in the last two days of the year. 2. Many donors research you online before they give. 3. Your donors have serious trust issues. 4. Many donors don't like unrestricted gifts. 5. Donors receiving your mailings will go to your site to make their gifts. 6. Your older donors are, in fact, online. 7. Confused online donors will abandon the donation process.