7 Trends to Watch in Direct-Mail Marketing

Direct mail has been one of my passions since my first job as a copywriter at a direct marketing agency in Washington, D.C. I’m always on the lookout for trends that impact this channel and creative mailings that grab prospects’ attention and demand response.

So what’s new and what’s working in direct mail these days? Here are seven interesting direct-marketing trends I’m seeing as a marketing consultant who often recommends direct mail in a smart marketing strategy:

1. Oversized mailings
When there’s a glut of mail, very large pieces command attention. Despite the significant postage savings from mailing smaller-sized pieces that fit USPS standards for automated processing, I’m seeing many direct marketers mail huge, oversized postcards and envelopes.