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When I work with clients on strategy, one of my greatest responsibilities is to shift their thinking so they can look at things in new ways, step up to a higher plane and think big. Boards of directors and staff alike usually are too mired in today’s challenges to envision a dramatically improved future, let alone a path that gets them there.
Without a shift in thinking, most strategic plans are incremental at best, with the biggest changes focused on internal operations that may save money, but won’t measurably increase the organization’s ability to make a difference.
At the same time, I have to keep my clients grounded in reality.
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