8 Simple Steps to Better Email Open Rates

Email is the bread and butter of digital marketing. While it’s important to have a number of communication channels through which to engage your community, no organization (for-profit or nonprofit) can afford to neglect email.

But the importance and prevalence of email marketing is part of what makes it so difficult. When every organization is trying to woo supporters with email, it becomes that much harder to make yours effective. And the first hurdle (after building your email list) is getting people to open your emails.

Here are eight ways nonprofits can optimize their emails to maximize open rate. Armed with these strategies, you can expand the reach of your message and ultimately bolster support for your mission.