8 Tips for Print Materials That Appeal to Mature Donors

Older people are readers. They read magazines, newspapers, books, brochures, newsletters, even direct mail. They visit the public library frequently, and they may be the last subscribers to the disappearing newspaper. Yet marketers, profit and nonprofit, continue to make grave errors in their print materials for mature audiences. Here are the top do's and don'ts of designing printed material to appeal to your mature readers.