8 Ways to Grow Your Mission With Videos

Quick: You have just a few seconds to catch your audience’s attention, inspire and educate them, and then offer a call to action. Internet users are fickle, busy and they don’t have time to waste.

That’s partly why video marketing is so popular—it’s a highly effective engagement tool. According to Visually, a video on a landing page can increase conversions by 80 percent or more. And according to Brightcove, social video generates 1,200 percent more shares than text and images combined.

A well-thought-out video strategy can be an affordable yet highly useful way to communicate and engage with your audience.