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As technology evolves and new generations arrive on the scene, it can be challenging to connect with your audience in the fresh ways that it desires and expects. Organizations often find that potential supporters and investors become less satisfied with the communications and options they’ve been offered over the years, and the risk of being “outdated” can suddenly threaten their brands. Without an effort to learn and adapt your strategy as the times change, your current efforts can miss the mark and go to waste.
To stay relevant, create an action plan to keep a pulse on what’s going on in the space.
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