9 Fundraising Mistakes Your Nonprofit Is Making

How exactly can nonprofits break free of the rut and steer their efforts in the right direction? Recognizing some of the key fundraising mistakes and understanding how to correct them can be a great starting point. Here are nine of them: the underinvested fundraising operation, not setting lofty goals, not being interesting enough, putting all your eggs in one basket, emergency fundraising, failure to cultivate long-term relationships, trying to be the next big thing, you are not your target audience and not implementing a donor-friendly mobile payment system.