9 Storytelling Mistakes Your Nonprofit May Be Making

At their core, all fundraising and marketing efforts involve telling stories. Storytelling is the best way to build relationships, cultivate donors and raise money. This is because emotion, not rational analysis, causes people to take action. Make sure your nonprofit is not making these nine common storytelling mistakes: over-reliance on data, no compelling visual, no clear reason, no context, no protagonist, thinking that slick video production equals a great story, "silo-ing" the storytellers, focusing on the tools and thinking it's a one-time deal.