9 Ways Smart Email Marketers Are Using Preheader Text

Email marketers have another tool to grab subscribers' attention: preheader text. Here are nine ways to customize preheader text that will invite readers to open up your email and stay awhile: 1. Tease the content of your email. 2. Provide a strong call to action. 3. Elaborate on the subject line. 4. Write a personal message. 5. Give an incentive to open. 6. Repeating yourself is repetitive. 7. Keep it short. 8. A/B test. 9. Include an emoji.