A Playbook to Kickstart Your Nonprofit’s #GivingTuesday Campaign

Nonprofits across the country have pledged to participate in #GivingTuesday on Dec. 3 — but signing up to participate in the online giving campaign is just the first step. Being truly successful on #GivingTuesday takes proper planning, outreach, logistics and follow-up. Luckily, you don’t have to reinvent the wheel.

Knight Foundation created an easy-to-use resource called the Giving Day Playbook full of ideas we hope you’ll borrow. It was written for the many community foundations around the country that have launched Giving Days or geographically based online fundraising campaigns.