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In a perfect world, all of your fans would see all of your posts in their newsfeeds. But this is not a perfect world, and people who've liked your page rarely see your Facebook posts.
Yes, it might seem unfair, but when you get right down to it, Facebook users are the ones telling the newsfeed algorithm what they want in their newsfeeds, not Facebook.
The bottom line is that posts that are relevant, useful or entertaining get more newsfeed exposure.
Here’s a simple Facebook checklist you can follow for improving your organization’s engagement and reach on Facebook.
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