About Your Annual Appeal

The spring-appeal season is underway, and I’ve been barraged with appeals for the last couple of weeks. For many organizations, this is their main fundraising drive of the year. Unfortunately, some of these organizations need a refresher course in appeal writing.

Whether you’re planning a spring campaign or one later in the year, here are a few things to keep in mind.

Don’t Call It an Annual Appeal
OK, you can use the term "annual appeal" around the office, but not in your appeal letter. That also goes for 2016 annual fund drive, 2016 Massachusetts Drive or spring fund drive.