Acquisition: What About Testing DRTV?

If you do it right, DRTV can be the best source of your most valuable donors — monthly sustainers — who often become middle and even major donors. More than any other medium, TV can also enrich your brand and build awareness.

But DRTV doesn’t work for every nonprofit. And just like direct mail, it requires a commitment to ongoing testing to optimize your results. Here are the 7 essentials you need to succeed.