Advice for Charities That Want to Capitalize on Major Donor Fundraising

How easy is it for charities to capitalize on major donor fundraising? And what are the skills and systems they need in place to be successful? Mary Glanville, managing director U.K. for the Institute for Philanthropy, says that charities should bear in mind that when major donors are thinking about making a gift they will often do careful research on the potential recipient organization.