Agency’s Shtick Is Jewish Humor for a Good Cause

The American Jewish World Service, an antipoverty and human rights organization led by Ruth Messinger, wanted a video to show donors at its 25th birthday party on Oct. 28. The film they commissioned, is different from the standard nonprofit propaganda, different enough to have been watched nearly a million times.

The film features a medley of Hollywood stars making light of Jewish stereotypes. Messinger says that the film has been an unqualified success.