YouTube has opened up the opportunity to live-stream to all members of the YouTube Nonprofit Program. Nonprofits, from small to large, will now be able to engage live audiences in charity concerts, conferences and other special events to raise awareness about their causes and drive donations in real time.
The YouTube Nonprofit Program is currently open to registered organizations in the U.S., U.K., Australia and Canada and offers free benefits like donate buttons/overlays, custom thumbnail selection and channel branding.
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