Why This Analytics Firm Is Pledging $100M to Nonprofits

Cloud software giant Salesforce is well-known for baking corporate philanthropy into its financial model and workplace culture at its founding way back in 1999—pledging 1 percent of its equity, 1 percent of its employees’ work hours and 1 percent of its products to charitable causes. That strategy has inspired many tech companies born since that time to make similar gestures.

One firm picking up that mantle in a bigger way is data analytics firm Splunk, which Tuesday pledged to donate more than $100 million in software—and the support to get it up and running properly—over the next decade to nonprofit organizations and schools as part of its Splunk4Good initiative.