Are You in Danger of Becoming a Robot Fundraiser?

What’s the factor that will have more impact on the success of your fundraising campaigns than anything else? It's not your brand. It's not your campaign creative. And it's not your budget either. So, what is it then — this secret ingredient for success?

It’s what marketers call "the audience": the donors and potential donors that contribute from their own pockets to help your charity achieve its mission. Or, putting it another way: People.