Are You Listening, Nonprofits?

The main thing a nonprofit organization should do online is learn how to listen. Did you ever say to yourself, “I wish I knew what my donors were thinking,” or, “It would be great if clients just told us what they need. I can’t read minds”?

Online, people tell you what they think, feel, want, and desire. Online, you can read minds. But only if you talk less and listen more.