Are Your Treating Your Donors Like Gumballs?

Want your donors to sustain you? Then you can’t consume them in five minutes. Yet all too often nonprofits treat their donors exactly like a gumball dispensed from a machine. Chew it up. Spit it out. Done. If you’ve been treating your donors like gumballs, start tomorrow with these five tips: 1. Thank them immediately and with gusto. 2. Pay attention to any particularities. 3. Develop and implement a donor stewardship plan. 4. Wrap engagement opportunities into your stewardship plan. 5. Always be donor-centered.