The Art of Fundraising

One of the questions I am asked most frequently is, "How do you fundraise?" It seems like a simple question but, in practice, asking individuals and corporations for their support is more art than science.

That's because fundraising is much more than asking for money. A key goal in development work is cultivating long-term relationships with donors. A committed patron will prioritize your nonprofit when it comes to charitable giving each year.

The majority of nonprofits still rely on the generosity of donors, though giving patterns have changed. A decade ago, benefactors were inclined to support multiple organizations.