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Nonprofit new media managers often battle mobile and social media burnout. The mental energy required to actively engage multiple communities simultaneously is exhausting. Plugged in from early morning to late afternoon and early evening, many new media managers struggle to find balance at the end of day when they need to shift their mental focuses to personal and family responsibilities.
Mobile and social media stimulates mental chatter and can sometimes even affect a person’s ability to sleep. All day, almost every day, nonprofit new media managers are immersed in breaking news and thus the world’s problems.
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