The Best 6 Words Your Nonprofit Will Ever Struggle With

When you meet someone and they ask what your nonprofit does, what do you say?

If you’re like most people, it sounds something like this: “We’re a 501(c)(3) nonprofit providing rescue services to at-risk populations in blah, blah, jargon, jargon, acronym, acronym, blah, blah.”

Boring. Your listener tuned out about two seconds in.

Being able to clearly describe what your nonprofit does is crucial to catching people’s attention, raising funds and gathering support. Unfortunately, most people haven’t taken the time to refine their messages.