Beware the Three-Verb Fumble in Your Writing

Committee writing is a terrible thing: lifeless, drab, confusing, unmotivating.

One place most often afflicted by committee writing: taglines. They're small and short—and a lot of people in the organization care about them. Every cook crowds into the kitchen, and the result is predictable: stew. And not the good kind.

And committee-style stew-writing is so common, some writers write that way even when they're working on their own.

Here's one way to tell if you're venturing into committee writing on a tagline: the Three-Verb Fumble.