Your Biggest Marketing and Fundraising Weakness: Yourself

I haven’t posted for a while, as the nonprofit sector loves to jam all its conferences right in the middle of the busiest time of year, apparently. (Why do we do that?) But after trips, conferences and discussions with people all over North America, I’m more convinced of one thing: I’m a bad marketer/fundraiser.

OK, that’s a bit harsh, but I’m guilty of doing a lot of not-so-great marketing. And so are you. It’s somewhat unavoidable. It’s the curse of knowledge. Or, as Flint McGlaughlin of MECLABS said at the recent NextAfter Nonprofit Innovation Summit, it’s our blind spot.

Flint’s theory is that all marketers have blind spots (that’s natural), but not working to recognize our blind spots is criminal.